The coffee world isn't just about walking into your local provider and ordering an espresso. Imagine what it would be like to devote your life entirely to coffee.
That is what Beverage Marketing Australia general manager Gary Newcome has virtually done. He tastes coffee. He studies coffee. He markets, sells and drinks coffee. Luckily he has a wife to help him and the company has gone from strength to strength. They have decided to, not only do everything possible in the coffee industry, but also to focus on the most important part - customer service.
Both Gary and his wife realise that the success of their venture - and it IS successful - is down to ensuring that both them and their staff are dedicated to success and making the customer experience worthwhile.
And they give things back too. The proceeds for some of the sales get transferred back to the forests and the communities in them. They sell Fairtrade and Land Trust coffee as a sign of their own commitment to the origin of coffee.
By looking after such communities they are helping to ensure a fair wage, a fair living and a fair use of the land. Things become sustainable.
But they are not stopping there - they are launching into the commercial market to sell their coffee and expertise. But on the fundamental level there is pure and practical advice on how to make a good cup of coffee - a perfect bean, the best water and a dependable machine. And, of course, someone who knows what they are doing in making it.